Editorial standards
PureLung Editorial Standards: Sources, Claims, Reviews and Corrections
The label wins over any sales page. Health facts come from public agencies, medical centers and journals we opened and read. We never invent amounts, ratings or experts, never claim that PureLung treats, cleans or repairs lungs, and we mark every price and review as a fill-in field until it is confirmed. Mistakes are corrected and dated.
Written by the PureLung label deskUpdated
The rules01
What rules do we write by?
Seven rules apply to every page. They exist because lung products attract strong claims and worried readers.
- The label on the bottle wins over the seller's pack and any website.
- Health statements cite public sources we opened, such as FDA, NIH, CDC and the American Lung Association.
- We never invent a milligram amount, an ingredient, a lab or a study.
- We never say PureLung treats, cleans, detoxes or repairs lungs, helps with asthma, COPD, smoking or vaping, or replaces an inhaler.
- Prices, ratings and reviews are fill-in fields until real and confirmed.
- Every page says to keep prescribed medicine and when to call 911.
- We say plainly that we earn money when you buy.
Sources02
How do we choose sources?
We prefer primary and public sources: FDA, the NIH Office of Dietary Supplements, NCCIH, the CDC, NHLBI, the National Cancer Institute, MedlinePlus, the FTC, the American Lung Association and major medical centers. We open each one and note the date.
A source must say what we claim it says. If a page speaks about bilberry fruit and the label lists bilberry leaf, we flag the difference instead of borrowing the claim. Where there is no source for a lung benefit of a name, we say "none found" rather than stretching a related study. Citations appear as small links in the text and as a list at the bottom of each page (FDA, Q&A on Dietary Supplements).
| Source | Use |
|---|---|
| FDA, NIH, CDC, NHLBI | Rules, safety, medical basics |
| American Lung Association | Lung health facts and detox claims |
| FTC | Rules on health claims and reviews |
| Medical centers and LiverTox | Ingredient safety notes |
| Seller pack | Label images and contact details only; never claims |
Claims03
How do we treat claims about benefits?
Claims are checked against two things: what the label says and what a human trial shows. The front of the PureLung bottle prints four soft claims and we show each next to the evidence.
FDA allows structure and function claims but requires a note that the statements have not been evaluated and that the product is not meant to diagnose, treat, cure or prevent disease (FDA, Structure/Function Claims). We never turn such a phrase into a promise. We avoid hype words and never say a result will come in a number of days.
Slots04
How do we handle reviews, prices and the reviewer?
Reviews, ratings, prices, the reviewer and the guarantee window all show as highlighted fill-in fields on the page until each is confirmed. The seller's sample ratings, review counts and reviewer names are not published.
The FTC bans fake reviews and fake social proof (FTC, Final Rule Banning Fake Reviews), and it says health claims need competent and reliable scientific evidence (FTC, Health Products Compliance Guidance). A reviewer named in the seller's pack is not named here because no review by that person exists for this site. We would rather show a visible blank than a made-up fact.
Corrections05
How are pages updated and corrected?
Each page shows an updated date. When a source changes, a label changes or a reader finds an error, we fix the page and change the date. Material changes get a short note on the page.
If you spot a mistake, write to us using the contact page. If we are wrong about a safety point, we fix it first and explain later. We also review the site when FDA, the FTC or a health agency publishes new guidance on supplements or on lung products.
Workflow06
What does a typical page go through before it goes live?
Each page follows the same steps. First, the writer pulls the label facts from content files that hold one copy of each fact, so a number is never typed twice. Second, the writer finds the sources and opens each one. Third, the writer drafts in plain words at about a seventh to eighth grade reading level.
Then a set of automatic checks runs over the whole site. They look for banned claims, unsourced numbers, dollar amounts, missing safety text, broken links, page length and more. A page that fails does not ship. After the checks, a human reads the page for tone and accuracy and, once a reviewer is confirmed, the reviewer signs and dates it. We keep a changelog of fixes so a reader can see what changed and why.
| Step | Guards against |
|---|---|
| Label-first content files | Typos and drift in label facts |
| Source opening and notes | Quotes that the source does not support |
| Automatic claim checks | Banned health claims and approvals |
| Human read | Tone, clarity and missing cautions |
| Reviewer sign-off | Medical errors, once a reviewer is confirmed |
Conflicts07
How do we handle conflicts of interest?
The main one is money. We earn a commission when you buy through our links, and we say so on every page, in the footer and on the about page. A second is the seller's pack, which holds claims and numbers that favor sales. We read it only for label images and contact details.
To limit the pull of both, we write the "what is not known" lines before the "what you get" lines, we publish no number we cannot trace, and we keep critical points even when they might cost a sale. If you think we missed one, tell us. The FTC's rule on endorsements and reviews expects clear disclosure, and plain words are the best way to meet it (FTC, Final Rule Banning Fake Reviews).
Style08
What reading level and style do we use?
Short sentences, common words and grade seven to eight reading, in U.S. English. We define a term the first time it appears, such as "Proprietary Blend" or "spirometry". Lists and tables carry the facts that people compare.
We avoid fear words and hype words, and we do not use medical terms to impress. When a term is needed, such as "bronchodilator", we say what it is in a few words. Each page opens every section with a one or two sentence answer, so a skimmer gets the point and a careful reader gets the detail. We test pages on a phone, since many readers search for health topics there.
Takedowns09
What would make us remove or change a page?
A source that is retracted or replaced, a label change, a rule change from FDA or the FTC, or a reader who shows an error. Safety corrections come first. If a page makes a claim that a source does not support, the page changes the same day.
We keep a short record of what changed and why. If a product is recalled or a safety warning is issued, we put a clear note near the top of the affected pages and in the footer, and we link to the notice from the agency.
FAQ10
PureLung questions people ask
Where do your facts come from?
The label first, then public health sources we opened and cite.
Do you test PureLung?
No. We read the label and the research. We do not run lab tests.
Why do you quote the front claims?
To show exactly what the bottle says and set each against the evidence.
Do advertisers influence the pages?
We earn commission on sales, and we state it. No one pays to change a fact.
How do you handle medical advice?
We do not give it. We give information and tell you to ask a clinician.
How often is the site updated?
When sources, labels or rules change. Each page shows its date.
Can I suggest a source?
Yes. Send it using the contact page and we will read it.
Who wrote this11
Written and reviewed by
Pages built from the label images, seller information and linked NIH, FDA, CDC, FTC and peer-reviewed sources.
Last updated . Read our editorial standards and how we check reviews. This website is the information site for a U.S. authorized retailer for PureLung. It is not the manufacturer or the distributor named on the label. We earn money when you buy through our order links.
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